"Boxer_4" (Boxer_4)
01/03/2019 at 11:54 • Filed to: None
0
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"Boxer_4" (Boxer_4)
01/03/2019 at 11:54 • Filed to: None | 0
| 5 |
That is all.
someassemblyrequired
> Boxer_4
01/03/2019 at 12:06 |
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Today, the 90s begin...
Urambo Tauro
> someassemblyrequired
01/03/2019 at 12:59 |
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I don ’t get it- what’s up w ith the T oyota and Honda references in that ad? Were they trying to pass off Geo as a superior alternative? Or were they trying to build off of the public’s acceptance of those brands?
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someassemblyrequired
> Urambo Tauro
01/03/2019 at 13:26 |
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That’s my guess, but it’s 80s/90s GM so who knows? It was pretty much the automotive version of Numberwang.
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Boxer_4
> Urambo Tauro
01/03/2019 at 20:33 |
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Basically, Geo was a brand aimed at people
who either
wanted an import specifically, or
people who didn’t care one way or the other. My take on the commercial is that GM marketing
thought referencing Toyota and Honda in the commercial for Geo would give Geo the perception of an import brand in
the likes of Toyota and Honda. They wanted the public to lump Geo in with import cars, rather than as domestics.
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Urambo Tauro
> Boxer_4
01/03/2019 at 20:44 |
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Ok, that makes sense. Yeah I couldn’t tell if they were going for “ you had a bad experience with Toyota & Honda, buy a Geo instead ” or “ you had a good experience with Toyota & Honda, so you can trust Geo too ”.